Impact Platforms / New Narrative Platform
Impact Platform · Beginning in 2027
New Narrative Platform.
Winning stories for 21st-century multilateralism, starting with the next UN Secretary-General.
Why it matters.
Multilateralism is losing the argument, not because the case is weak but because the story is. Opponents of cooperation are often less concerned with evidence than its defenders, and far better at mobilising support.
The New Narrative Platform is where GCI, with the Starling Institute, Cepei and other partners, builds better narratives for 21st-century multilateralism, and equips leaders to use them. It treats narrative as a strategic capability, not an afterthought for communications teams.
Multilateral cooperation has always advanced when coalitions of countries, alongside civil society, came together around a problem and refused to wait for the most powerful. That is how the world banned landmines and put 1.5°C into the Paris Agreement. The 188 states outside the permanent five hold far more power than they use. The platform challenges the defeatist story, issue by issue.
What we have already built: Public Good: Building a Winning Narrative (2025), WELCOME: Making the case for global cooperation (2026), Canada: Becoming a Model Power (2026), A New Industrial Story (2026) and a sold-out narrative change conference with ODI Global.
How we make change.
Pick the outcome
Identify one or two concrete multilateral results that a coalition could plausibly secure within two years.
Work with those who decide
Map decision-makers in capitals, parliaments, multilateral delegations, civil society and the private sector, and the shift we seek.
Build the case
Assemble the evidence of what cooperation delivers and what is at stake, with framing that works across regions at once.
Deliver it at the right moment
Private briefings, roundtables and paired voices from different regions ahead of each decision point.
Where we will work.
- The UN and the next Secretary-GeneralThe new Secretary-General takes office on 1 January 2027, at the UN's weakest moment in a generation. We will support the new team over the first 1,000 days.
- The post-2030 agendaThe case for what follows the Sustainable Development Goals, building on our work with WWF International and Cepei.
- Climate, rule of law and humanitarian reformInternational rule of law, climate and biodiversity, humanitarian reform, and other areas where a winning public case can shift decisions.